Meet the Founders: Johanna Baur
By Johanna
Published June 8, 2026
An animal lover at heart (called “The Crazy Cat Lady” by friends), I’ve shared my life with pets since childhood. When I’m not working on Pet Pro Booking, I’m with my cats, walking dogs, or exploring the latest research in pet health and wellness.
With an MBA in Marketing and Entrepreneurship, I bring over a decade of diverse experience in Communication, Marketing, Advertising, Project Management, and Corporate Social Responsibility across industries such as Banking, IT, E-commerce, and Academia.
I’m driven by turning ideas into meaningful, sustainable businesses—but always with people and animals at the center. I enjoy shaping ideas, building clear strategies, and bringing them to life in a way that creates real value.
For me, the strongest businesses are rooted in trust, generosity, and community. I believe in building ecosystems where everyone is respected and supported—clients, partners, teams, families, and, of course, animals. Success is not just about growth, but about creating something fair, useful, and genuinely helpful to others.
In my latest experiences, I developed growth strategies for a tech startup that later became an entity of the largest IT group in Luxembourg. My time as a Marketing Specialist at Amazon taught me invaluable lessons about customer obsession, process optimization, high standards, data-driven decision-making, and adaptive leadership—all of which I’m now applying to build a platform that serves pet owners and professionals alike.
Pet Pro Booking is deeply personal to me. As you’ll discover here, the inspiration came from a tragic incident with my beloved cat, Livy. It served as a wake-up call that revealed my true purpose: to improve the pet care experience and ensures no one has to go through what I did.
This passion drives every aspect of the platform, from design and user experience to our mission of supporting both pet owners and professionals.
I’m honored to combine my business expertise, marketing skills, and deep love for animals to create a platform that truly makes a difference. As the meme goes, “I work hard so my cat can have a better life”—and now, I’m dedicated to making every pet’s life better.
Livy and Johanna